About Zach:
Hello, I’m Zach Chahalis. I am a passionate and experienced SEO professional with a track record of developing effective enterprise website optimization and content marketing strategies for Fortune 500 companies. Currently, I am the Vice President of SEO for CoStar Group overseeing organic search strategy for the Apartments.com site and Apartments Network. I am located in Atlanta, GA.
I bring over a decade of agency-side and several years of in-house experience helping companies of all shapes and sizes achieve their business goals. My experience ranges across a variety of verticals including fintech, marketing, e-commerce, real estate, home services, healthcare, travel/hospitality, and education. I am also an experience team leader and project manager with several years of experience developing deep relationships with my clients and growing my internal team.
I graduated from the Goizueta Business School of Emory University in 2013 with a Bachelor of Business Administration degree concentrating in Marketing Analytics, Finance and Real Estate. While at Emory University, I spent two amazing years as a Resident Adviser working with freshman and sophomore students. I am also the recipient of the 2013 EmoryMAC Award for Outstanding Academic Achievement in Marketing Analytics and the 2013 Jack Mangham Experiential Learning Award.
While my first passion has always been digital marketing, outside of that you will often find me on the nearest golf course or taking a ride through the mountains. I am also an avid sim racing enthusiast and the proud dad of a seven-year-old Goldendoodle named Ruger.
Expertise:
Search Engine Optimization with a focus on technical SEO
Data Science and Analytics Strategy
Content Marketing Strategies and Content Creation
Marketing Analytics & Tag Management
Social Media Strategy
Reverse-Engineering Backlink Profiles
Site Performance Analysis
User Experience (UX) Optimization and Website Testing
Agile Principals and Methodology
Paid Search/Pay-Per-Click (PPC) Marketing
Certifications
Google Analytics Individual Qualification
Google AdWords Specialist