About Zach:

Hello, I’m Zach Chahalis. I am a passionate and experienced SEO professional with a track record of developing effective enterprise website optimization and content marketing strategies for Fortune 500 companies. Currently, I am the Vice President of SEO for CoStar Group overseeing organic search strategy for the Apartments.com site and Apartments Network. I am located in Atlanta, GA.

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I bring over a decade of agency-side and several years of in-house experience helping companies of all shapes and sizes achieve their business goals. My experience ranges across a variety of verticals including fintech, marketing, e-commerce, real estate, home services, healthcare, travel/hospitality, and education. I am also an experience team leader and project manager with several years of experience developing deep relationships with my clients and growing my internal team.

I graduated from the Goizueta Business School of Emory University in 2013 with a Bachelor of Business Administration degree concentrating in Marketing Analytics, Finance and Real Estate. While at Emory University, I spent two amazing years as a Resident Adviser working with freshman and sophomore students. I am also the recipient of the 2013 EmoryMAC Award for Outstanding Academic Achievement in Marketing Analytics and the 2013 Jack Mangham Experiential Learning Award.

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While my first passion has always been digital marketing, outside of that you will often find me on the nearest golf course or taking a ride through the mountains. I am also an avid sim racing enthusiast and the proud dad of a seven-year-old Goldendoodle named Ruger.

Expertise:

  • Search Engine Optimization with a focus on technical SEO

  • Data Science and Analytics Strategy

  • Content Marketing Strategies and Content Creation

  • Marketing Analytics & Tag Management

  • Social Media Strategy

  • Reverse-Engineering Backlink Profiles

  • Site Performance Analysis

  • User Experience (UX) Optimization and Website Testing

  • Agile Principals and Methodology

  • Paid Search/Pay-Per-Click (PPC) Marketing

Certifications

  • Google Analytics Individual Qualification

  • Google AdWords Specialist